Online Booking and Calendar
Clients book 24/7 from your website, Instagram or Google profile. Salonist adds a room calendar, a waitlist and package booking for spas. Fresha books well and brings new clients through its marketplace.
Both run a marketplace and both charge once when it brings a brand new client. Fresha takes 20% of that first visit. Salonist takes 15%.
The bigger difference is the plan. Fresha bills per bookable team member and charges for texts, emails and WhatsApp messages. Salonist is one flat price with unlimited staff and campaigns included.
Salonist 15% against Fresha 20%, first visit only
Both fees apply once, to the first visit of a brand new client found through the marketplace. Bookings through your own link are free on both.
| Feature | Salonist | Fresha |
|---|
Fresha charges in four places: the subscription, the marketplace cut, the card rate and each message. Salonist charges one plan price and a lower marketplace cut.
Plans are billed per bookable team member, with usage on top.
| Plan or fee | Amount |
|---|---|
| Independent plan, 1 member | $19.95 a month |
| Team plan, per member | $14.95 a month |
| New marketplace client | 20% of the first visit, minimum $6 |
| Returning marketplace client | Free |
| Text after 100 free | About 2 cents |
| Marketing text | About 8 cents |
| Marketing email after 50 free | About 2 cents |
| WhatsApp message | 4 to 11 cents |
| Client loyalty | $59.95 per location a month |
| Insights reporting | $9.95 per member a month |
| AI Concierge | $99.95 per location a month |
Card processing is 2.29% plus 20 cents in person, 2.79% plus 20 cents online and 3.30% plus 20 cents for keyed cards.
One flat plan price with unlimited staff. Printed on the pricing page, no quote needed.
| Plan or fee | Amount |
|---|---|
| Free marketplace listing | $0 |
| Essential | $59 a month |
| Advance | $109 a month |
| Expert | $179 a month |
| Extra staff | $0, unlimited |
| Extra location | Included on paid plans |
| Free trial | 7 days, no card |
| New marketplace client | 15% of the first visit, once |
Every paid plan includes unlimited staff, every location and free data import. See the full Salonist pricing page.
Subscription and add on fees only. The marketplace cut and card processing are not counted on either side.
Start Free TrialBoth tools book appointments and take payments. The gaps show up in what each charge covers and what is metered.
Clients book 24/7 from your website, Instagram or Google profile. Salonist adds a room calendar, a waitlist and package booking for spas. Fresha books well and brings new clients through its marketplace.
Ring up services and products on one ticket, take tips and print or email the receipt at the till, and sell online through the built in store. Fresha has a POS with retail, though the store side is lighter.
Commission splits, tips, timesheets and login permissions all sit in one staff screen, with no charge for extra people. Fresha prices some team tools per member, so the bill grows as you hire.
Inventory management covers barcodes, purchase orders, warehouse stock and low stock alerts, so retail stops leaking margin. Fresha tracks inventory too.
Run SMS, email and WhatsApp campaigns from the same place as your calendar including birthday offers and rebooking reminders. On Fresha each text, email and WhatsApp message is charged by usage.
Memberships, reward points and gift cards work at the till and online, which keeps regulars coming back. Fresha sells loyalty as a separate charge per location.
Salonist is a multi location system. Run every branch from one account, switch between them in a click and compare them in one report, with every location included on paid plans. Fresha prices several add ons per location.
Consent forms, before and after photos and client documents sit with the visit history on the client record. Fresha includes forms in its plans.

Salonist runs in 60+ countries with 13 languages, right to left Arabic and local payment gateways. WhatsApp campaigns sit on the Advance plan, so reminders and offers reach clients on the app they actually open.
Prices taken from the Fresha pricing page.
See Salonist for hair salons, nail salons, spas, barber shops.
Looking at more than one tool? See Salonist vs Vagaro, plus Salonist vs Booksy and Salonist vs Treatwell on the compare hub.
Book a 20 minute demo and we will walk through your own numbers.
A product expert walks through Salonist with you in 20 minutes.
We import your clients, services and appointment history for free.
Every staff member is included, so nobody is left off the calendar.
Share your booking link and start taking appointments the same week.

Still deciding? These are the questions salon owners ask us most.
A lower cut on new clients, flat pricing and WhatsApp campaigns in one plan.
Integrations
More than 40 integrations, live today — including the payment rails most salon software skips: Tap, Tabby, Tamara, Ziina, Network Payments and UPayments.
Free trial
Seven days with your own clients, your own services and your own team in it. If it doesn’t fit the way your salon runs, walk away and take your data with you.
Client booking app
Rebooking, cancellations and reminders happen in the app, so your team stops fielding calls mid-blow-dry. On Expert, it ships under your own salon’s name and icon.
Scan to see what your clients see
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